What is a digital strategy? So, your digital marketing blog is a series of activities that will help you achieve your goals through online marketing. The term “internet marketing blog” may seem intimidating, but building a truly effective digital strategy is not necessarily difficult. Simply put, a strategy is simply an action plan to achieve a desired goal or several goals. For example, your main goal may be to attract more potential customers to your site this year compared to last year. Depending on the size of your business, your internet marketing strategy may include several basic goals and many secondary goals, but returning to this simple way of thinking about your strategy can help you stay focused on achieving these goals. Despite this simplification of the term “strategy,” it is true that it can be difficult to start building. Let’s first see what a web marketing campaign looks like, and then look at the seven development steps that will help you create an effective marketing strategy that will help your business succeed.

What is a digital marketing campaign or online marketing? It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish them. As we have already indicated, your digital strategy is a sequence of steps that you take to help you achieve your common goal. Your marketing campaigns are the building blocks or actions of your strategy that will help you achieve this goal. For example, you might decide to start a campaign by sharing the most interesting content on Twitter with you to attract more potential customers through this channel. This campaign is part of your strategy to increase the number of potential customers. It is important to note that even if the campaign is multi-year, it is not a strategy. It is always a tactic among other campaigns to shape your overall strategy. Now that we’ve learned the basics of digital strategy and digital marketing campaigns, let’s see how to build our strategy for email marketing.

1) Identify your target customers. For any marketing strategy (offline or online) you need to know what target client you need to make. The best marketing strategies are based on detailed customer profiles, we’re talking about a customer’s person, and your first step is to create them. Customer profiles represent your ideal customers and can be created by conducting research, surveys, and surveying your business’s target audience. It is important to note that this information should be based on evidence as much as possible, since accepting assumptions about your audience may lead to the wrong direction of your marketing strategy. In order to get a general idea of ​​your customer identity, your research team should include a list of customers, potential customers, and people outside your contact base that are close to your target audience.

But what information should you collect for the profiles of your target customers in order to stimulate your digital marketing strategy? It depends on your business and may vary depending on whether you are in B2B or B2C, or whether your product is expensive or inexpensive.

Here are some starting points, but you will have to refine them according to the specifics of your sector of activity. Quantitative (or demographic) information. The location. You can use analytics tools like Google Analytics to easily determine the source of your traffic. Age. Depending on your business, this may or may not matter. It’s best to collect this data by identifying trends in your current perspective and customer database.

Income. It is better to collect confidential information, such as personal income, in personal interviews, because people may not want to share it through online forms. Profession. This is most relevant for B2B companies. This is what you can get roughly from your existing customer base. Qualitative (or psychological) information. Goals. Depending on the need for your product or service, you may already have an idea of ​​the goals that your typical client is trying to achieve. However, it is best to confirm your assumptions by talking to customers. Problems. Again, talk with your customers to understand the common problems your goal is facing. Interests Ask your customers and people who match your target audience.

For example, if you are a fashion brand, it is useful to know if large segments of your audience are also interested in form and well-being, as this can help create your future content and partnerships.